External Environment Analysis of Ryanair Free-Samples for Students

Questions: 1.Discuss two Contemporary Macro-environmental trends Pertinent to the Organisation you are analysing 2.Incorporate at least two applied literature references into your Macro-Environmental analysis to demonstrate wider reading on such issues 3.Address all five elements of Porters Five Forces model 4.Incorporate and discuss at least two applied literature references into your industry Environment analysis to demonstrate wider reading on such Issues. Answers: 1.Macro-Environmental Trends The macro-environmental trends of a company can be compiled in the form of PESTLE analysis that defines the factors that affect the macro-environment of a company. The six factors that are together called PESTLE are Political, Economic, Social, Technological, Legal and Environmental factors (Zalengera et al. 2014). Two contemporary macro-environmental trends of Ryanair can be analyzed and described using the economical and technological factors of the applied PESTLE model.